Website development and creation

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Rule I of website creation

Any website, even the "simplest*", starts with a semantic core (the list of keyword queries people will later use to find it via search engines), building the structure and matrix of the project — not with drawing a design and inventing a brand.

The cost of website creation at OLiT — so there are no surprises =)

Landing page creation

One of the most useless types for serious people, but quite common among beginning NONsense-preneurs raised by such grandfathers of crap marketing as BM, Ayaz, Azim, Kochka, Gonduras and other fire-breathing takers of money from the poor.

Landing pages began to be used by affiliate networks to sell one specific USP (most often Chinese goods and counterfeits) and to interact with webmasters on a CPA basis.

An absolutely useless solution for any more or less serious business, completely unfit for search promotion.

Among the numerous "become a billionaire with landing pages" courses, free and paid crap-site builders such as WiX, Tilda, LPgenerator and others are also very popular, clogging search databases with utterly meaningless websites.

Landing page development time — 2 to 5 weeks.

Cost from 150,000 RUB.

Rule II of website creation

Develop the website following the 3-click rule (try to let the user find the needed information in 3 clicks); it is also important that the page nesting level does not exceed three. Of course this is not always possible, but keep in mind that a 4th nesting level ranks terribly in search.

Business card website creation

An almost equally useless website format, like the landing page. It seems business card websites were invented by freelancers to be able to fob clients off with websites for pennies that can be assembled on various paid and free engines — which is already the very bottom of the approach to project development.

Misconception — a business card website costs much less than regular websites.

The only difference between a business card website and a "regular website" is that its owner posts only 3-5 pages instead of 100+, while the work on responsive layout, forming quality source code, developing the back office (an admin panel for managing pages) and basic search optimization is absolutely the same.

That is why business card websites do not exist — it is a fiction, just like the search engines' "sandbox", but that is a slightly different topic =)

Development time — 4 to 6 weeks.

Cost from 350,000 RUB.

Rule III of website development

Design and develop the website not for yourself, but for future clients / users / buyers. Base your decisions only on statistics / research and analytics — this will help you get the most out of successful advertising campaigns.

Corporate website creation

One of the most effective internet marketing tools is a professionally developed corporate website. With a corporate website you can genuinely conquer markets and successfully grow your business.

For project development we never use "boxed solutions" (ready-made engines), because exactly 100% of ready-made solutions — from crap-Joomla to damn-Bitrix — are complete cr*p and have nothing to do with professional solutions.

To avoid polemics with engine defenders (most often these are people who can only work on a "box" and call themselves developers) and to avoid diving into technical specifications and comparisons, we will explain it differently.

Knowing the vulnerability of a website on some engine, you know the vulnerability of all websites on that engine =)

Believe us, we know what we are talking about — security testing

Main stages of website development:

• Collection and preparation of the main semantic core
• Development of the project structure and matrix
• Development of website prototypes
• UI / UX design and responsive layout
• Development of the back-office functionality (administrative part)
• Development of the front-office functionality (user part)
• Preparation / verification of the dedicated virtual server
• Deployment of the project on the server
• Load and usability testing
• SSL certificate installation

Development time — 5 to 8 weeks.

Cost from 350,000 RUB.

Rule IV of website creation

Remember: properly set tasks for the development team give more than 50% of success in delivering projects of any complexity. You do not always need to write a huge technical specification (TS) of 100 A4 pages, since most often it will be filled with such banal things as "cross-browser compatibility", "responsiveness", "loading speed", "valid source code" and so on... Write a technical specification only for separate unique services and non-standard solutions. Don't waste your time and the developers' time in vain!

Catalog website creation

Something in between a corporate website and an online store. Suits companies that are not ready to maintain their own online store but want to showcase their assortment and capabilities. It also suits manufacturing companies that sell their products through retail and dealer networks. And businesses that supply expensive equipment you can't just put into an online cart and pay for by card :) — for example, a 2-million-euro extruder.

Development time — 5 to 8 weeks.

Cost from 450,000 RUB.

Rule V of website creation

Never forget such little things as: search optimization, testing and verification of all data submission forms on the website, working phone numbers, unique content (not only texts but also images), connected and configured Yandex.Metrica and Google Analytics systems, correctly configured goals in analytics systems, tracking sources of requests / calls / orders / sales.

E-commerce website development

Creating an online store is not just about building a convenient interface, an understandable catalog and the ability to add goods to the cart — above all it is a professional sales tool that a business needs to grow successfully and claim its niche. An online store must be convenient both for buyers and for the employees (administrators / managers, etc.) who develop and maintain it.

Today, not a single "boxed solution" (a ready-made engine / CMS for online stores) can even come close to the capabilities of a niche (custom) development — that is why we strongly recommend building the functionality of an online store around the specific needs of the project instead of buying ready-made solutions.

Besides the obvious security problems, ready-made solutions (especially free ones) do not stand up to any criticism in technical characteristics either, such as: performance, the internal logic of the core, modifications and implementation of non-standard functionality, synchronization of the online store with 1C and other accounting programs, synchronization with CRM systems — and another thousand and one reasons to abandon "boxed solutions".

Forget the term "selling website", because even the most terrible website can be a selling one — for example, go to the "glavlensa" website, yes, yes... go back 15 years =) — and now imagine what they sell, and they sell a lot.

Development time — 6 to 12 weeks.

Cost from 550,000 RUB.

Development of custom (unique) websites

It seems that today all possible projects have already been invented and implemented, but as practice shows — not all existing projects are ideal, and they do not always have an alternative. So here's a flag for you if you plan to compete with serious players, and a huge flag if you have an original idea!

Custom projects include:

• Classified ads boards (like Avito, Yula, etc.);
• Freelance exchanges for customers and contractors;
• A website for online hotel room booking;
• A website for selling festival and concert tickets;
• A website for online booking of railway and air tickets;
• Electronic auctions, marketplaces working with digital signatures;
• Social networks for various groups of people.

Development time — 8 to 24 weeks.

Cost from 850,000 RUB.

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What a turnkey website means

Turnkey websites are fully working and functional resources that have all the features and will not require any additional work. Ordering a website "turnkey" is a reliable and effective solution for business.

The website creation process involves performing certain operations:

- registering a domain and hosting for the resource;

- developing an exclusive design according to the client's wishes;

- filling the resource with information relevant to its theme;

- placing the website on hosting;

- submitting it for indexing to search engines.

After these operations are completed, the ready and fully functional turnkey websites can be used immediately by companies and individuals. In turn, this allows a business to move into the online environment, find new potential customers and establish contact with them, which will certainly contribute to business development.

Technical specification

One of the most important stages in creating a website is developing a technical specification in line with the client's objectives. A detailed and properly filled TS is 50% of success: thanks to it you will get an efficiently working project tuned to your business.

Content management system (CMS)

For convenient and fine-grained website configuration we develop a content management system (CMS) individually for each project. With the CMS you can easily add and edit text, photo and video materials, as well as change and adjust certain functionality.

Website design development

For each project our UI / UX designers create a unique design guided by the client's requirements and wishes. Based on prototypes, we create an interactive clickable design that can not only be viewed but also clicked through.

Basic website content

A website without content can do nothing — it can neither answer users' questions via search engines nor provide useful information.

Cross-browser compatibility

We build only responsive websites for correct display on any devices (PCs, mobile phones, tablets) and in popular browsers: Internet Explorer (even Microsoft admitted it is not a browser), Firefox, Opera, Chrome, Safari.

Development control

You can personally follow the website development process. For the duration of the work, a Telegram chat is created where you can always ask a question to all our experts — from the agency owner to the coder — and know at what stage your website development is.

Testing

Upon completion, the website goes through OLiT testers who check the correctness of its operation and compliance with the technical specification.

Website training

After website testing is completed, the client is trained to work with the website's admin panel. Usually this takes 2-3 hours.

Installing a visitor counter and registering with search engines

Registering the website in the popular search engines Yandex, Google, Rambler, Mail.ru allows speeding up and increasing its traffic. Using statistics counters, you will be able to track traffic metrics and behavioral factors on the website.

Free technical support

Lifetime warranty on the developed projects

Client reviews