Promotion in social networks

Social networks, thematic blogs and YouTube are built on the interaction of millions of users. Attracting them and turning them into your customers is the main task of social marketing (SMM).

SMM is a set of measures aimed at promoting a company's brand and products in social networks and attracting new customers. In addition to working directly with social networks, it also includes SMO optimization of the company's website, promotion on news portals and blogs, email campaigns and more.

The OLIT SMM agency works in several directions of SMM marketing at once:

• Social networks: VKontakte, Facebook, Odnoklassniki, LinkedIn, Instagram and others.
• Targeted advertising in social networks.
• Social network monitoring.
• Advertising in thematic communities.
• Viral marketing.
• Promotion in the blogosphere.

Promotion in social networks

Social networks provide a unique opportunity to contact consumers directly. Here advertisers can attract users to the website or motivate them to register, fill in a request form, call or make a purchase right away.

What promotion in VKontakte and other social networks includes:

• Development of an SMM promotion strategy tied to the company's overall marketing policy.
• Development of the community's creative concept and design.
• Drawing up a content plan, selecting and publishing content.
• Community management — running the community, moderating posts and comments.
• Attracting new subscribers, converting traffic into leads.
• Generating repeat sales.
• Running contests, promotions, surveys, prize draws and other online events in communities.
• Development of information applications.

Targeted advertising in social networks

A tool that allows interaction with a specific target audience. It provides fine targeting settings; you pay only for the completed action. Depending on the audience, you can configure:

• Geographic location: country, city, street.
• Social status: gender, age, marital status, education, etc.
• Interests and hobbies.

Social network monitoring

Monitoring is the collection and analysis of data that allows you to configure a marketing strategy in social networks as effectively as possible. Based on the data received, you will get a detailed picture of users' attitudes toward your brand:

• The sentiment of opinions about your company, products or services: positive, negative or neutral.
• Users' opinions about the strengths/weaknesses of the company/product.
• On which types of platforms (social networks, forums, blogs) it is discussed the most.
• By which metrics, and against which competitors comparisons are made, and in whose favor.

Monitoring can be carried out once or periodically to maintain the company's positive image in the social environment.

Advertising in thematic communities

Promoting a brand in niche social networks makes it possible to talk about the company's products in a specific thematic environment. Advertising placed in thematic communities is displayed in the news feed of subscribed users. The peculiarity of this type of advertising is the high share of the target audience among the total number of users.

Advantages:

• Advertising in thematic groups combines the best qualities of targeted and media advertising.
• The advertising can use text, audio and video materials. This makes it bright and memorable.
• Precise targeting at the right audience. Users will see your advertising in the news feed of the communities they are subscribed to.
• The daily audience of the groups is more than 45 million people. A single advertising post can be seen by up to 400 thousand people.

Viral marketing

One of the most effective ways of promotion in social networks is promotion with promo videos. Our SMM specialists provide the following services:

• Development of the video script, shooting and video processing.
• Attracting the target audience's attention to the video.
• Full-scale distribution of the video across thematic sections.
• Creating and promoting the brand's YouTube channel.

Promotion in the blogosphere

It includes cooperation with popular bloggers who write on topics that are priorities for your business. Corporate blogs are one of the most effective SMM promotion tools, as they establish successful communication with customers. With their help, a number of tasks can be solved:

• Providing consumers with up-to-date information.
• Forming a group of loyal customers.
• Getting quality feedback from the target audience (opinions, questions, reviews, comments).
• Providing brand information to journalists.
• Quick response in problematic situations.

Using comprehensive SMM promotion, you will be able to engage all available traffic sources and get maximum audience coverage. As a result: growth in website traffic, the number of product/service orders, and greater brand awareness on the internet.

Want to engage all the tools for attracting new customers right now?

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