8 reasons NOT to do SEO

Forgetting about SEO promotion is the prerogative of the strong in spirit!

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Most of our clients are happy with the results and recommend us to others, but there are also dissatisfied ones who believe SEO is a myth. We will not argue with them or make excuses. Promoting websites in search engines Yandex and Google looks more like Alice in Wonderland than a physics handbook. Not everyone can endure all the hardships of promotion and reach the end of the chessboard.

We are sorry that they lacked the patience to bring things to a quality result and that they are no longer our clients.

And it happened because:

• After the website audit, the truth about its condition turned out to be too bitter. To promote a website properly and effectively, you must start with its architecture and structure.
  A project created by a clumsy After the website audit, the truth about its condition turned out to be too bitter. To promote a website properly and effectively, you must start with its architecture and structure.
  A project created by a clumsy "IT-guy-coder-designer-programmer"
• of the 80th level is very hard to bring to the TOP — first you will have to fix +100500 errors and flaws. Remember this when you start building your website;They simply lacked the patience for checks and audits. For comprehensive and (importantly) effective SEO promotion, everything must be checked with the diligence of a microbiologist, absolutely everythingYandex — and adjusted where necessary.
  Only after that should you storm the barricades of YandexGoogle ' and Google with page promotion;
• They could not (and did not want to) understand our SEO reports. Alas, it happens...
  To work with an SEO contractor you need at least a basic grasp of fundamentals and terminology,
  which we gladly ALWAYS explain to every client — and only then do we speak the same language;
• They believed that website promotion was a waste of hard-earned money.
  The modern market is full of offerings from sorry companies selling services with a budget of 15 thousand rubles.
  It is hard to count how many clients they have lost and how many people, after working with them, consider SEO specialists crooks.
  
  We perfectly understand that such offers are tempting and affordable for many entrepreneurs, but for comprehensive SEO promotion aimed at taking over organic search results with a long-term result, such a budget will run out in literally a week.
  If you decide to hire professional services, be ready to pay for them;
• They thought they were throwing money away and seeing no results — although reports and the obvious growth dynamics of search traffic were plain to see. Do not think that the day after you transfer the contract amount to us, your website will be in the first position of Yandex for highly competitive queries the next morning. That is impossible! If you are promised a TOP spot in 2 weeks, take the noodles off your ears and stop being Buratino in the Field of Miracles.
  
  We would be over the moon if such a magic button "BRING TO THE TOP" existed, but reality is harsh — promotion will deliver a 100% result, yet naming the exact date and time is not so simple.
  In our experience, effective SEO promotion reaches its peak within 11 months, and afterwards you only need to maintain the result;
• Few people understand our work. Website promotion is a multi-stage process involving analysis of data, statistics, search traffic dynamics and overall website performance. Realistically — more than three hundred factors that we take into account during promotion. Our work was judged only by the presence or absence of certain keywords in the TOP 10, but that is not the right way to evaluate the effectiveness of SEO;
• They did not understand what benefit SEO brings to their business. Everyone wants to work on the pay-and-get-result principle. With SEO promotion that trick won't work — it is not ads on utility poles. Search optimization requires complex, constant, meticulous work on every page of the website, on every metric. It is an investment in development and future prospects.
  Search optimization brings customers who were specifically looking for your product or service — guaranteed targeted ones — and you don't need to dance with a tambourine to attract them;
• They gave up on SEO website promotion. They simply paid, were happy with the results, and then dropped the promotion.

Honestly, we are green with envy of those whose business can work without SEO promotion. Our clients cannot, like 90% of all businesses…
We cannot break the promise we gave to our clients and everyone who needs quality promotion — we deliver the best SEO in the country.
We promised — and we do it.

We keep our word. Yours, OLIT.

What is included in SEO by OLiT?

IMPORTANT

"as a rule, the search marketing budget is an individual matter and the cost may differ
from the base tariffs both up and down."

Order promotion — complex, expensive, but effective — you can do with us.

What is SEO?

Many of those planning to run their own website ask what SEO is. The term stands for a whole range of activities whose ultimate goal is to promote the website through content optimization and search promotion.

Definition of the term

In a general sense, SEO means performing a set of works aimed at increasing the visibility of the promoted resource for search engines.

As a result of SEO promotion, the website's positions improve in search result pages. This benefits both the person looking for information and the resource owner who wants to find their audience.

An expanded definition implies that SEO comes down to modernizing the web resource. The project is focused on monitoring the behavior of search engine audiences and improving the positions of the promoted portal in the final result pages. Certain search phrases are selected for promotion; the result depends on their volume and demand.

SEO implies defining a semantic core — promotion is built around it.

Search promotion, i.e. SEO optimization, includes several activities:

• Getting familiar with the ranking algorithms used by search engines and monitoring innovations in website ranking;
• Analysis of user demand (assessing the popularity of keyword queries and visits to resources of a certain theme);
• Preparation of the semantic core (defining the keyword queries the resource will be promoted with);
• Internal optimization (adjusting the website's content and structure);
• External optimization (the goal is to increase the number of website mentions online and on other platforms);
• Monitoring user behavior (the goal is to study behavioral factors and improve them through optimization);
• Monitoring the website's performance, user requests and their behavior on the site in order to determine the next action plan.

Evaluating the results of search promotion

An integral part of promotion work is monitoring and analyzing the achieved results. Thus, the internal and external optimization of a website can be evaluated by two key indicators. The first is the website's positions in terms of visibility to users. The second important indicator is search traffic from the promoted commercial queries. The cost of acquiring one user to the promoted resource is also evaluated.

Website positions

To determine the current place of a resource in the search system, you need to enter a keyword query, consider the region of the request and the search engine chosen for promotion. For example, you can ask Yandex about website promotion and development in Moscow. The task of SEO promotion is to get into the TOP-10 links of the search results.

Traffic statistics for targeted queries

To evaluate the effectiveness of promotion, statistical data is used. In particular, visitor behavior can be assessed with Yandex.Metrica. Google has a similar traffic tracking system.

These counters measure targeted traffic, the number of visits, and the keyword phrases users typed to find the website in search.

Ads and SEO

Some users confuse search result links with context advertising ads. In addition, Yandex may mix links to its own services, such as Yandex.Market, into search results. As a rule, context ad blocks are placed at the top and bottom of the search results.

As a rule, not all users trust context advertising. Sometimes it ignores the user's region or does not quite match what the user is looking for. Therefore, real results from the search engine generate more trust among users and allow the website to receive real traffic. The task of a promoted website is to catch the user's attention and make them visit the resource, bypassing competitors and context ads.

Timeframes for search promotion results

From the start of search promotion work to the first results, at least 3-4 weeks are required. Moreover, the promotion effect may come even later — in 6-12 months, depending on competition, the chosen theme and other conditions. Several factors affect the promotion timeframes:

• Competition among similar promoted websites;
• The age of the website (this factor is considered by search engines when preparing the results page);
• Visits to the resource (they allow evaluating the usefulness of the resource from the users' point of view);
• The number of links to the portal and its citations on other platforms (this measures the website's authority);
• The SEO automation tools used;
• The volume of relevant documents (matching the request) on the portal.

An increase in the website promotion budget does not always bring quick results. The time it takes to get into the TOP is largely regulated by the search giants themselves.

On the cost of traffic acquisition

With SEO, in most fields the cost of acquiring a key user can be reduced. For example, with search optimization the cost of acquiring one user is 0.1-20 RUB. These are approximate figures. At the same time, acquiring users through context advertising costs significantly more. That is why SEO is considered the main and most cost-effective tool for website promotion.

SEO promotion costs

The price of a search promotion project depends on the competitive environment in the chosen field, the volume of relevant phrases and the level of trust search engines have in the website.

The following rules apply when clarifying the cost:

• The more promoted keyword queries from competitor websites, the higher the project price;
• The higher the trust rating of the portal from search systems (age, citations, traffic volume), the lower the owner's costs;
• The higher the overall level of competition in the chosen field, the higher the promotion costs;
• The more attractive and functional the website is from the user's point of view, the lower the search promotion costs.

"This article is based on the stories of our clients — their personal experience of working with large digital agencies and couch marketers with someone else's portfolio or none at all, spamming offers of their pseudo-services..."

How not to lose money and time on website promotion?

Today there are ten web studios, SEO companies, SMM agencies and other junk clogging the digital services market in every apartment building. Unfortunately, after working with such companies we very often hear from clients that they no longer trust anyone and how hard it is to find a quality contractor.

Why does this happen and how do people get hooked?

A list of false decision factors:

• Commercial offers arriving via spam, where you are often written to by a "private specialist" or alleged market leaders in promotion, offering services for 5-20 thousand RUB. They cite completely meaningless, unfounded facts about search engine algorithms and praise their "unique" technology.



Example:



• Looking for a promotion contractor on the freelance market. We have nothing against freelancers, but unfortunately in 90% of cases they cannot deliver quality services — constantly sitting on forums and social networks, discussing how to bypass spam filters or search engine algorithms, cannot guarantee effective work. Every day we talk to clients whose websites fell under search engine sanctions (Minusinsk, Baden-Baden and others) because of a freelancer's low competence.


• Choosing couch marketers. Who are they? These are people who typed "how to promote a website" or "how to build a website" into a search box. Most often they land on a forum with instructions for installing a free website engine and changing a template, on a website-builder page, or on some SEO guru who decided to reveal all the secrets. After absorbing useless information, they make themselves a website on a builder — which, by the way, can look quite decent — and go sell digital services in Yandex Direct, Google Adwords, freelance exchanges, and send spam.


• Choosing the largest conveyor-belt digital agencies. In general, this choice is understandable — almost Artemy Lebedev's slogan "Long, Expensive, Oh-so-good!" — but even this approach has many pitfalls. Most often such companies consist of a CEO, a sales department, a commercial director and an accounting office. The question arises: what about the hundreds of promotion specialists and huge offices? Sadly, most of the specialists in such companies are freelancers. The huge offices are for salespeople and account managers. And the most interesting part: often you will not be able to talk directly to a specialist, because "that's not how they do things".

How a promotion budget disappears

This is food for thought — take it or leave it. Every six months we run guerrilla marketing checks and also receive detailed information from clients who came to us from the companies listed above :)

So who should you order website promotion from?

It would be strange if we did not urge you to order promotion from us.

Here is why:

• OLiT has no sales managers — you talk only to specialists and experts


• Our own development department — we do all the work needed to improve website quality ourselves


• Our own internet marketing school — we can teach you to work with your website on your own


• We develop our own services and applications to automate work


• We research algorithms and run experiments to know exactly how search engines work and to be able to predict some of their updates


• We work not only on clients' websites but also on ourselves:

IMPORTANT

"as a rule, the search marketing budget is an individual matter and the cost may differ
from the base tariffs both up and down."

Simply leave a website promotion request

Together with search promotion we recommend using:

• Context advertising — to improve brand awareness and increase targeted traffic


• Targeted advertising in social media — for greater audience reach


• Properly configured email marketing — for quick customer notifications


• Brand reputation management — responsible handling of online negativity by dedicated staff, communication and problem-solving with customers

We hope this article helps you choose a company to promote your business online!

Why should you order website promotion from us?

website promotion by OLiT is:

• Only white-hat, authorial promotion methods — confidence in the future!


• We do not try to cheat search engine algorithms — we know how to make your website better!


• We show results faster than others!


• We teach clients the fundamentals of search optimization!


• We use our own technologies and services for automation and results!


• Free implementation of recommendations by our programmers!


• We use the synergy of internet marketing (SEO+SMM+SERP+classifieds+geo services+directories+app stores)!

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